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Ask Bobby JMake the Deal Make Sense

Bobby Jorgensen, former dealer principal of Jorgensen Ford, Detroit and Kistler Ford, Toledo

Dealer-side experience. Buyer-side purpose.

I spent 35 years on the dealer's side. Now I'm using that experience on your side.

Ask Bobby J FreeHear why Bobby built it
Bobby Jorgensen, founder of Ask Bobby J

People over profits.

“I want people to feel that an experienced dealer is sitting beside them, not pushing them, not scaring them, just helping them understand the deal and make the right call.”

35 years
Inside the dealership
About 100,000
Vehicle sales, by Bobby's estimate
Every side of the deal
Price, trade, finance, and service
One purpose now
Put those repetitions on your side

He sat in every chair that shapes the decision.

Bobby Jorgensen speaking to a dealership audience

Four chairs, one decision.

That range is why he looks past one attractive number.

  • Owner and operator

    The entire customer journey

    Owned and operated dealerships, worked with manufacturers, and carried responsibility for the whole customer experience.

  • Vehicles and trades

    Price, condition, and value

    Appraised trades and learned how condition, history, timing, and inventory pressure change what a vehicle is worth.

  • Financing and paperwork

    The money behind the payment

    Worked with lenders and finance offices where rate, term, payment, products, and trade equity all meet.

  • Service and ownership

    What happens after the sale

    Managed sales, service, and customer concerns long after the initial decision was made.

The buyer's disadvantage is repetition, not intelligence.

Most buyers

Once every four, five, six, or seven years

1

The dealership

Handles vehicle transactions every day

Every day

You do not need the repetitions. You need access to the pattern.

74 seconds, in his own words

Then he crossed the desk.

Press a timestamp to start on that line. Captions are in the player.

A decision you can understand, explain, and act on.

Here's what we know, what we don't know, and what I would do next.

  • What looks fair or reasonable
  • What deserves attention
  • What information is still missing
  • What to ask or say next
See the Sample Decision File

Real figures, real paperwork, no customer or dealership data.

The family test keeps the advice grounded.

Bobby asks these in whatever order the deal raises them.
  • What does this mean?
  • Where is the money?
  • What is the risk?
  • What happens if I wait?
  • What happens if I say no?
  • What would I tell my own family?

The standard behind every answer

He will not cross these.

Explain both sides of the desk

A dealership deserves the opportunity to make a fair profit. You deserve to understand where that profit comes from and whether the full decision works for you.

A fair deal is a valid answer

A good advisor should say when a price is competitive, the financing is responsible, and the paperwork matches. The goal is a smart decision, not a defeated dealership.

Never pretend the facts are complete

If the VIN, rate, payoff, measurements, or paperwork are missing, the answer should say so. Knowing what has not been checked is part of real expertise.

Use the family test

Slow down. Understand the numbers. Do not buy more vehicle than you can responsibly afford, and do not sign something you do not understand.

You do not have to become a car expert.

You only need someone experienced enough to tell you what matters before you say yes.

Bring the car, the paperwork, or just the question.

Ask what it means, where the money is moving, what remains unknown, and the most useful thing to do next.

Ask Bobby J FreeSee how it works

Free to start. No VIN or complete deal required.